Redpoint and HCLTech team up to power HCLTech X, delivering personalized CX, 3X engagement, 35% retention gains, and 2X ROI via unified data and automation.
A partnership between Redpoint Global, a leader in customer data technology, and HCLTech, a leading global technology company, now combines the two companies’ expertise in digital engagement and customer experience technology to deliver real-world results to customers, such as 3X higher engagement, a 35% increase in retention and a 2X increase in ROI.
Redpoint underpins the HCLTech X platform to deliver a cloud-native digital experience platform that enables seamless and personalized user experiences at scale. Redpoint is the data readiness engine that delivers a best-in-class unified customer profile. Enterprise data quality and identity resolution finds, fixes and flags all data anomalies before they find their way into customer messaging. Redpoint performs all data hygiene and data transformation tasks at the point of entry, greatly reducing process inefficiencies and providing clean data for all downstream purposes, from core CDP to AI models and more.
In addition, Redpoint provides HCLTech X with omnichannel journey orchestration capabilities that enable non-technical users of the platform to execute multi-channel, multi-phase, and multi-wave campaigns across all devices, channels, and customer touchpoints. This collaboration between Redpoint and HCLTech results in faster time to market, quicker revenue, lower interaction costs and optimized resource efficiency for clients.
“Redpoint has been an outstanding partner, providing critical functionality in the HCLTech X platform,” said Ashish Kumar Gupta, Chief Growth Officer, Europe and Africa, Diversified Industries at HCLTech. “Through the use of Redpoint technology, our platform can deliver the right message to the right customer at the right time across the right channel.”
HCLTech X is a cloud-native digital experience platform that effortlessly integrates with a customer’s existing technology, allowing customers to choose and build their own customized solutions.
Also Read: 2025 Consumer Shopping Trends: What to Expect
“By bringing together Redpoint’s superior data quality, identity resolution and campaign orchestration technology with HCLTech’s sterling capabilities as an international MarTech leader, we deliver the best of both worlds for our clients,” said John Dodd, Global Alliance Director at Redpoint.
