The funding will be leveraged to add firepower to Safary’s team and accelerate the development of Safary’s marketing attribution platform.
Safary, a web3 alternative to Google Analytics, has announced the successful closure of its pre-seed round, raising $2.4 million USD. The round was led by Lemniscap, with participation from Arca, SevenX, Big Brain Holdings, Saison Capital, Diaspora Ventures, and 20 web3 angel investors – 14 of which are members of the Safary community.
Justin Vogel, Co-founder of Safary, said, “We believe that growth leaders will change Web3 for the better, and with it the world. Our goal is to empower them with the network, knowledge, and technology they need to grow the next generation of great companies. We’ve built a next generation tracking platform designed to uphold the highest standards of privacy while offering valuable insights into the performance and efficacy of every marketing activity and campaign. We’re excited to join forces with leading Web3 investors to build the Web3 growth ecosystem and create a more ethical and secure data future for all.”
Roderik van der Graaf, Founder of Lemniscap, said, “As the era of third-party cookies draws to a close, the digital marketing and data privacy landscapes are facing a watershed moment. Safary offers marketers a timely lifeline, providing a way to gather actionable intel without compromising user privacy. With an unrivaled partner network featuring top Web3 growth leaders, Safary is in prime position to address immediate industry needs and deliver a powerful new attribution system that can drive Web3 adoption. We look forward to supporting their mission to enable every company to thrive in the new internet.”
The funding will be leveraged to add firepower to Safary’s team and accelerate the development of Safary’s marketing attribution platform, which enables Web3 teams to analyze their marketing CAC, channel ROI, and customer LTV. Safary’s free, user-friendly solution allows projects to unlock powerful Web3 analytics simply by adding one line of code to their website.
As the only cookie-free Web3 tracking platform, Safary allows marketers to centralize their growth data and measure the results of any Web3 marketing campaign from organic content to KOLs, quests, ad networks, and more – offering critical insights without infringing on users’ privacy. Safary tracks wallets, shows Web3 conversions, and links to on-chain actions in an intuitive no-code dashboard.
