HawkSearch will enhance Schaedler Yesco’s E-commerce strategy by offering precise searches tailored to electrical industry professionals and consumers.
Bridgeline Digital, Inc., a provider of marketing software, announced Schaedler Yesco, an Electrical Distribution Company with 29 locations representing over 1,000 brands, including Siemens, Philips, Rockwell Automation, and 3M, has chosen Bridgeline’s HawkSearch to power its website’s search.
Ari Kahn, CEO of Bridgeline Digital, said, “Our partnership with Schaedler Yesco demonstrates our ongoing commitment to the electrical distributor industry. HawkSearch’s advanced search functionalities are crucial for meeting the complex demands of Schaedler Yesco’s clientele, ensuring a seamless and efficient online shopping experience.”
HawkSearch will enhance Schaedler Yesco’s eCommerce strategy by offering precise searches tailored to electrical industry professionals and consumers. This includes advanced part number search functionality for full and partial numbers, the unit of measurement conversion, and merchandising tools to run product-specific campaigns.
The implementation enables customers to conduct searches using partial product numbers or descriptions of an item’s function. For example, a customer seeking an indoor lighting fixture with a remembered fragment like “MG-3R” or its “3-inch LED indoor downlight fixture” can input this into HawkSearch. The system quickly suggests relevant matches, such as the “Philips PHLFIXT MG-3R-06930-NF-1W 3″ ROUND LED MINI GIMBAL DOWNLIGHT,” showcasing its precision in handling partial information and functional descriptions.
HawkSearch’s adoption by Schaedler Yesco underscores Bridgeline’s growing influence in the electrical distribution market, joining leading distributors like Kirby Risk and State Electric Supply to leverage HawkSearch to increase their online growth. This trend highlights Bridgeline’s dominance in providing searches tailored to the unique requirements of the electrical industry.
