SHE Media announced a strategic partnership with Direct Digital Holdings’ Colossus SSP to increase advertiser access to female audiences.
Direct Digital Holdings, Inc., an advertising and marketing technology platform operating through its companies Colossus Media, LLC, Huddled Masses and Orange142, LLC, announced that SHE Media, the top 10 lifestyle media group that includes SheKnows, Flow Space, StyleCaster, Soaps and BlogHer, has selected Colossus SSP as a new supply-side platform partner. Colossus SSP has a strong track record in connecting advertisers with a truly inclusive audience at scale, tapping into a range of multicultural/diverse publishers and top-tier general market media.
“The tens of millions of women that visit SHE Media properties and engage with its content are a tremendous asset to advertisers across category sectors,” said Mark D. Walker, CEO and Co-founder of Direct Digital Holdings. “Not only do women represent more than half of the U.S. population, they are responsible for 85 percent of the day-to-day spending decisions and 80 percent of all healthcare choices for the family. Partnering with SHE Media will open Colossus SSP’s pipeline of advertisers to this valuable audience. In addition, it’s an honor to work with a company that champions inclusivity across the media and marketing ecosystem.”
“SHE Media’s strategic partnership with Direct Digital Holding’s Colossus SSP will further solidify both companies’ deep-seated commitment to the economic growth of women-owned and diverse-owned media,” said Kate Calabrese, SVP, Media Solutions, SHE Media. “This integration will deliver an additional pathway to match advertisers with the audiences they intend to reach and with the independent publishers whose businesses they are dedicated to support.”
“We are excited to work with SHE Media because it is a perfect fit for Colossus SSP. Their dynamic female-focused content and coveted female audience align with the needs of the advertisers we serve,” added Lashawnda Goffin, CEO, Colossus SSP.
Colossus SSP will serve as a programmatic exchange sell-side partner for SHE Media’s flagship brands and other properties, all of which are focused on providing useful and inspiring high-quality content for women, reaching a total audience of 74+ million monthly users. Key to the partnership, Colossus SSP will provide access to inventory across SHE Media’s Meaningful Marketplaces – a robust community of independent, premium, women-owned and diverse-owned publishers that SHE Media assists with monetization, operations and educational services.
