The rollout of the new brand identity emphasizes supercharging human connections and community to build brands at the heart of the redesign.
TEAM, an integrated experiential agency within Stagwell is launching a new brand identity ahead of what it calls the “experiential renaissance.”
“We’ve seen the industry pick itself up again, and as a result, we have had the privilege of working with clients to build even more scaled, engaging, and audacious brand moments. Our new brand identity and focused purpose captures who we’ve always been and will continue to be – a dynamic TEAM focused on creating transformative brand experiences for communities of like-minded individuals. Communities who share passions, careers, cultures, hobbies, and everything in between,” said CEO of TEAM, Dan Gregory.
As digital transformation continues to reshape the consumer-brand connection, TEAM (formerly Team Enterprises) is seeing an influx of brands looking to build affinity and engagement in the flesh, following years of pandemic-fueled digital-first experiences.
“It’s one thing to flawlessly execute a major event, but it’s another to actively guide a client in achieving real objectives; connecting with a specific community in a deeply personal and memorable way, while advancing brand(s) and business. With 35 years of honing this craft, we proudly wave our new banner high as we continue aiming to change the game,” continued Gregory.
The rollout of the new brand identity includes a refreshed website, which opens to the headline “MADE TO EXPERIENCE” boldly stated over recent client work, showcased on the homepage. An emphasizes on supercharging human connections and community to build brands is at the heart of the redesign.
