London-based Swap raises $100 million in Series C funding to scale its unified logistics and payments platform for global e-commerce brands.
Swap, a London-headquartered e-commerce operations startup, has raised $100 million in a Series C funding round, underscoring growing investor interest in platforms that simplify global online retail.
The round was co-led by existing backers ICONIQ Capital and DST Global. The financing comes roughly nine months after Swap’s $40 million Series B round, also led by ICONIQ, bringing the company’s total funding to $149 million.
Founded in 2022, Swap offers an operating system designed to help e-commerce brands manage logistics through a single platform. Rather than relying on multiple providers for cross-border shipping, order tracking, returns, tax compliance and inventory forecasting, brands can consolidate those functions within Swap’s system.
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“We have built a suite of products that enables brands to scale globally,” said Sam Atkinson, the company’s founder and chief executive. He said the new funding would help Swap advance its goal of becoming a central platform for brands seeking to sell internationally, anticipate customer intent and increase conversion.
Swap said it plans to use the capital to strengthen its payments capabilities, with additional investment in digital payments infrastructure and expansion into new markets. The company partnered last year with Adyen, a move aimed at deepening its payments offering.
While headquartered in London, Swap also operates offices in the United States, Israel and the Netherlands, and is targeting further expansion across Europe and North America.
Its customers include retailers such as Manors Golf, Never Fully Dressed and Surplus.
The company has also been integrating artificial intelligence into its platform, particularly in areas such as cross-border tax filing and returns processing—functions that are often costly and complex for growing e-commerce brands.
