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Amplitude

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Amplitude Buys InfiniGrow to Expand Revenue Analytics

MartechView Editors -
Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.
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Amplitude Brings Behavioral Data to AI Tools

MartechView Editors -
Amplitude launches its MCP server and AI Agents beta, giving AI tools like Claude real-time access to behavioral insights for faster, smarter product decisions.
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Amplitude Web Experimentation: Faster, Smarter Marketing Tests

MartechView Editors -
New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.
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Amplitude Acquires Kraftful to Power AI Insights

MartechView Editors -
Amplitude acquires Kraftful to unify user behavior and feedback, embedding Voice of Customer AI to help teams build better products, faster.

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