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Data Analytics and Marketing Matrics

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ON24 Unveils its Next Generation Platform

MartechView Editors -
Built on its foundation of first-party data, the ON24 Intelligent Engagement Platform combines best-in-class digital experiences. ON24 marks the next chapter of its innovation strategy...
News

Typeform Reveals Insights on Data Collection

MartechView Editors -
Forms that use phrases such as "be the first," "get early access," "members only," "only available," yield 25% higher completion rates, Typeform revealed. Typeform, an...
News

Nielsen And Fox Sign Multi-Year Renewal Agreement

MartechView Editors -
The deal includes measurement of FOX networks across broadcast, cable and free streaming, helping advertisers and agencies reach audiences at scale. Nielsen, a global company...
News

FlyGuys Announces a Brand Refresh with MESH

MartechView Editors -
The collaboration with MESH is a key component of FlyGuys' growth strategy, reflecting the company's purposefully edgy, service-minded, and quality-driven approach. FlyGuys, a reality data-capturing...
News

Comscore Partners with Nexstar

MartechView Editors -
The partnership will enable Comscore and Nexstar to deliver more precise audience insights, helping advertisers optimize their cross-platform campaign. Comscore, Inc. announced that it has...
News

Purecars’ Autominer Boosts Performance Of Meta’s Advantage+ Audiences

MartechView Editors -
The study examined dealership advertising performance when utilizing customer data from the AutoMiner customer data platform, and Meta's Advantage+ Audiences. PureCars, a customer data and...
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LiveRamp to Acquire Habu

MartechView Editors -
The acquisition will further accelerate LiveRamp’s ability to offer global data collaboration at scale, across all clouds and walled gardens, solving fundamental challenges for...
Attribution

How Well Do You Understand Digital Analytics?

Adam Greco -
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
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