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Qualtrics XM Institute

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The $3 Trillion CX Crisis No Brand Can Ignore

MartechView Editors -
Qualtrics finds that poor experiences put nearly $3 trillion in global sales at risk. With 47% of bad moments resulting in cut spending, brands must treat CX as a financial strategy, not just fluff.
CX

Customers Trust You, Not Your AI. Here’s Why.

Isabelle Zdatny -
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.

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