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Sustainability

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McCain Fries Go Green with Global Regenerative Push

MartechView Editors -
McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
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GenAI Hinders Marketers’ Sustainability Goals

MartechView Editors -
42% of top marketers say GenAI use blocks sustainability, while 95% prioritize eco credentials in partners, finds 51toCarbonZero’s new benchmark report.
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CTV Ad Growth Surges, But Fraud and Waste Persist

MartechView Editors -
DoubleVerify reports 66% CTV ad growth in 2024, but transparency gaps, bot fraud, and “TV Off” issues cost advertisers millions in wasted spend.
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Nespresso Shifts Focus to Aluminum Recycling in Green Message

MartechView Editors -
At Climate Week NYC, Nespresso highlighted aluminum pod recyclability to empower customers and address concerns around single-use pods.

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