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Price Has Replaced Brand Loyalty at the Grocery Store

MartechView Editors -
A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.
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Zappi Launches Brand Tracker Built for Real-Time Marketers

MartechView Editors -
Zappi’s new Brand Health Tracker delivers monthly consumer sentiment and unified brand, ad, and innovation insights—offering fast, affordable measurement for modern teams.
News

Fast Food Becomes a Treat, Not Just a Cheap Bite

MartechView Editors -
A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.

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