The NOW Way to Network Represents So Much More than Our New Ad Campaign

The NOW Way to Network Represents So Much More than Our New Ad Campaign

Discover how Juniper’s AI-Native Networking Platform delivers simplicity, productivity, and reliability, transforming network management and user experiences.

Simplicity. Productivity. Reliability.

These are admirable network attributes in themselves. But anyone who has spent time managing a business-critical network knows that the real key to delivering exceptional user experiences with limited IT resources is the combination of all three.

How is Juniper able to deliver on this trifecta? We call it the AI-Native Networking Platform.

It’s the basis for everything we do to help our customers provide elevated, exceptional network experiences to end users while making operators’ lives a little easier so they can make time for important things like new strategic initiatives, game-changing innovations, or catching their kid’s next baseball game.

AI-Native insights and automation deliver simplicity, productivity, and reliability/assurance like never before in the history of networking. No more hunting and pecking through dashboards, no more wild goose chases when troubleshooting a problem, and no more making changes that won’t improve user experiences. This is The NOW Way to Network, and here are some specific examples of what sets Juniper’s AI-Native Networking Platform apart.

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Keep it simple with prescriptive and proactive actions

Networks are complicated. They must be diverse enough to support many clients and applications distributed across locations.

To make things worse, if the network goes down, everything stops. Employees can’t access the right data. Students cannot submit their papers. Telemedicine grinds to a halt.

I’m not here to say we can eliminate network complexity, but I can promise to make your network simpler and more intuitive to manage and maintain.

How do we do that? AI operated via the cloud.

We take data from the past nine years working with some of the planet’s most complex, high-performance networks. We apply various AI, ML, and data science techniques to turn all that data into actionable insights in real-time. That, in and of itself, brings a huge degree of order to a chaotic situation. But to simplify accessing and actioning this data, we introduced the industry’s first AI-Native virtual network assistant: Marvis.

With Marvis, you can ask simple language questions like “What’s wrong with my network today?” you get very descriptive and prescriptive answers like “Switch 5 has a bad cable connected to port 12, which has impacted the following users. Please test and replace the cable.”

With a VNA by your side, you can easily find issues, including needle-in-haystack problems, without hunting and pecking through countless dashboards or endless event logs. Marvis turns big data into insights so IT can focus on what matters most. And that’s a really big deal.

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More productive operator experiences

Simplicity and productivity are two sides of the same coin. When we improve your ability to see, understand, and proactively remediate network issues, you spend less time on tactical firefighting and more time on strategic initiatives, like rolling out new capabilities.

For example, the AI-Native Networking Platform correlates activities across various domains—wired, wireless, and WAN—so you know exactly where an issue is, what caused it, and how to fix it. Your team stops chasing the wrong leads and no longer wastes time trying to recreate intermittent issues that are almost impossible to reproduce—arguably the biggest time killer in the industry.

We often see problems with Zoom or Teams. Is it the application? The computer or mobile device? The wireless network? The WAN? Maybe it’s someone’s cat doing a little dance on their keyboard.

Our AI-Native Network uses event correlation to instantly pinpoint the problem and get to the root cause exponentially quicker than any human could, giving your team the information they need to be the network hero.

We have also brought AIOps and intent-based networking to the data center to provide equally impressive productivity gains in that domain. For example, Juniper avoids configuration errors when rolling out new services and delivers a single source of truth when managing multiple vendors’ devices. This means things get done correctly the first time, avoiding another big “time sink” in IT operations.

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Assured user experiences

Network reliability is a top priority for any IT team, but it’s not always easily achieved.

Simply being up and running doesn’t necessarily mean that users have optimal experiences.

So, how can you be assured that your network is reliable and that the experiences are universally exceptional? A good place to start is Service Level Expectations or SLEs.

With our AI-Native Network, you can configure key metrics that impact user experiences, monitor them, and take action if an issue occurs.

For example, in wireless, you can set customizable SLEs for roaming, coverage, capacity, and throughput, among other key attributes. If any user falls below a threshold, say 80%, Marvis automatically notifies IT and/or takes corrective action. This helps ensure the network is as reliable as possible. More importantly, it assures you that those connections don’t just exist but perform at full potential.

Another good example is the microservices cloud we use with our AI-Native Networking Platform. It’s designed for reliability from the ground up. If a service fails, another one automatically comes up. If an upgrade is required, there is no need to take the entire cloud down.

This is how companies like Netflix, Twitter, and other “always-on” networks operate with zero downtime and no impact on network performance.

And now, it’s available to you with Juniper Networks.

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Defining The NOW Way to Network for the AI era

Our new campaign represents a milestone for Juniper Networks—not from a marketing perspective but from an innovation perspective. It’s our opportunity to share the groundbreaking benefits of our AI-Native Networking Platform. It’s a chance to shout from the rooftops that operators can have the simplicity, productivity, reliability, and assurance to have an exceptional network experience and deliver that same excellence to their users.