Tilly’s partners with Nedap to enhance inventory visibility using RFID and iD Cloud, driving real-time tracking, restocking, and seamless shopping experiences.
Nedap, the global leader in RFID solutions, is pleased to announce a new partnership with Tilly’s, a leading specialty retailer of casual apparel, footwear, and accessories. Starting in Q2 2025, Tilly’s will deploy Nedap’s iD Cloud solution across all its stores nationwide, aiming to enhance inventory accuracy, optimize product availability, and streamline operational efficiencies.
Tilly’s has partnered with Nedap to harness RFID technology, enhancing inventory visibility and accuracy across its retail operations. By leveraging Nedap’s iD Cloud, Tilly’s will streamline item tracking from the distribution center to store shelves, ensuring seamless restocking and delivering an unmatched shopping experience for customers.
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Behind the Decision
Tilly’s chose Nedap’s iD Cloud due to its powerful EPCIS repository capabilities, allowing for a fully integrated RFID approach. With Nedap’s proven expertise in the RFID industry and a leading market position, Tilly’s is confident in the solution’s ability to address its inventory management needs in a complex, multi-brand retail environment. Leveraging iD Cloud’s platform will empower Tilly’s to achieve an impressive level of operational control, visibility, and scalability across its entire supply chain.
Erik Quade, Chief Information Officer of Tilly’s announced the new partnership: “At Tilly’s, our mission is to elevate the shopping experience and stay ahead in a competitive retail landscape. Partnering with Nedap and implementing the iD Cloud platform is a pivotal step in our 2025 strategy to increase market share. By enhancing inventory accuracy and leveraging real-time data insights, iD Cloud empowers us to optimize operations, streamline the customer journey, and deliver a seamless experience. All these factors support Tilly’s in maintaining a competitive edge. This partnership is more than a technology investment—it’s about building the foundation to drive sustainable growth for the longer term.”
Key Objectives
Tilly’s robust omnichannel strategy is elevated with the integration of iD Cloud. As a leader in offering same-day delivery and in-store pickup, ensuring precise inventory accuracy is essential to driving the continued success of these programs.
Tilly’s main objectives for this RFID roll-out are to increase inventory accuracy and ensure on-shelf product availability across all stores, while integrating inventory data across their three primary revenue streams: physical stores, e-commerce platform, and mobile app. The iD Cloud solution is uniquely suited to meet these goals by providing exact, real-time tracking of each item and reducing stockouts. This three-pronged approach enables Tilly’s to optimize inventory management across all channels, ensuring a seamless shopping experience for their highly digital-savvy customers. By unifying inventory management across physical and digital touchpoints, Tilly’s can meet their customers where they are – leading to higher satisfaction and loyalty.
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Looking Ahead
In addition to improving inventory accuracy and operational efficiency, this partnership will place Tilly’s in a position to leverage RFID for year-end inventory counts and data-driven loss prevention. With Nedap’s platform, Tilly’s gains the tools to make data-driven decisions, reduce shrinkage, and foster long-term growth.
Ailen Bilharz, Vice President of iD Cloud North America at Nedap: “This collaboration, spearheaded by Madalynn Lauria, has been years in the making, and we’re thrilled to see it come to life. Tilly’s has always been at the forefront of innovation in digital retail, and their dedication to enhancing the shopping experience is evident. With the insights from iD Cloud, they are well-positioned to drive meaningful impact across their stores and teams for years to come.”
