QProbe, Toluna’s AI-powered feature, enhances open-ended survey responses, delivering deeper insights and improving the value of research data.
Toluna, a leading global insights and research technology provider, today announced the launch of QProbe, the latest advancement in its AI Everywhere strategy. QProbe is an innovative AI-powered feature designed to create conversational insights in quantitative and qualitative research. In its first release, QProbe enhances the depth and quality of open-ended survey responses, offering deeper insights at a more consistent level across survey respondents.
QProbe has demonstrated a remarkable improvement in the depth of open-ended answers, delivering more detailed and nuanced responses in up to 90% of instances. It does this by leveraging dual layers of AI. The first layer reads and interprets the stimulus to provide context for its prompts. The second layer identifies insufficient responses and then prompts and engages respondents naturally with personalized follow-up questions. This tool is a critical addition to Toluna’s suite of AI-powered solutions and tools, including QSphere and SmartCloud, to transform the landscape of insights and research.
“QProbe represents a significant step forward in our commitment to delivering the highest quality insights to our clients and the highest level of engagement to our panel of respondents through the introduction of AI-driven conversational research,” said Frederic-Charles Petit, CEO of Toluna. “By leveraging AI to probe deeper into survey responses, we are reinforcing our focus on survey quality, providing clients with more insightful data than traditional open-ended responses, enabling better decision-making. This is precisely the innovation that defines our AI Everywhere strategy.”
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QProbe is seamlessly integrated into Toluna Start and is available for open-end question enhancement across the full range of Toluna’s service levels, from DIY to full-service consultation. When used with SmartCloud, users can further streamline theming and sentiment analysis, reducing time and increasing value by uncovering further layers of insights.
At launch, QProbe was available in 14 languages across 37 countries. It is a versatile and scalable solution for any survey containing open-ended questions.
“With QProbe, Toluna continues to redefine the future of insights, ensuring that clients receive the most valuable and actionable data possible,” concluded Petit. “This launch marks yet another milestone in Toluna’s ongoing mission to empower businesses with cutting-edge technology and AI-driven solutions.”
