It’s the season to celebrate innovative brand teams. Martechview looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.
Kikkoman’s Soy Sauce Makes It to the Holiday Menu
Kikkoman has embraced the festive spirit by encouraging consumers to use soy sauce to enhance everyday holiday meals. While Kikkoman is well known for its use in Asian cuisine, the brand wants to highlight its versatility in various dishes, including roasting turkey and ham. With recipes like Soy Sesame Sprouts, Kikkoman offers new ideas to bring a depth of flavor to the Christmas dinner table.
Lidl’s Toy Bank Returns for the Holidays
Lidl is bringing back its Toy Banks in partnership with Neighbourly this holiday season, encouraging shoppers to donate unopened toys and gifts. The collected items will be distributed to needy children through Lidl’s charitable partnerships. To further support the cause, Lidl’s Community Fund is donating £125,000 to help local charities provide food for those in need this Christmas.
YouTube Introduces 2024 Music Recap
YouTube has launched its 2024 Music Recap, offering music lovers a personalized overview of the year’s top artists, songs, genres, and podcasts. With new features and improved animations, this year’s recap promises a more immersive experience, including insights into podcast listening habits, allowing users to relive their favorite musical moments of 2024.
Macy’s Takes the Parade to Shoppable Streaming
Macy’s combines its iconic Thanksgiving Day Parade with a shoppable streaming experience. Hosted by Jill Martin, the “Macy’s Parade of Deals” special will showcase a range of gifts and holiday deals, all available for purchase via a QR code that links to Macy’s website. This initiative merges the brand’s longstanding holiday tradition with a modern, digital shopping experience.
Also Read: Hellmann’s Turns NFL Star’s Mayo Love into Fragrance
Target’s Hot Santa Goes Viral
In the lead-up to Christmas, Target has released a new commercial series featuring model Brent Bailey as Kris K., a reimagined, stylish Santa. Dressed in a red quarter-zip sweater and khakis, Bailey’s “Born to Be Kris” ads have gone viral, with the 15-second clip garnering over six million views on YouTube. His unconventional look has caught the attention of holiday shoppers and made Target’s Santa the talk of the season.
Hellmann’s Wants to Celebrate Leftovers
Hellmann’s has introduced a new holiday, ‘Sick of Food Waste Day,’ to highlight the importance of reducing food waste during the Super Bowl, one of the biggest food-wasting events in the US. Thanksgiving is a quick second. The slogan “Make Taste, Not Waste” encourages consumers to repurpose leftovers with its mayonnaise, offering recipes to turn post-game meals into delicious new dishes.
