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Friday, April 24, 2026
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Yolande DMello

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Campaign Orchestration

Yule Love These Campaigns: What We Learned this Holiday Season

Yolande DMello -
It’s the season to celebrate innovative brand teams. Martechview looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.
CX

When Supermarkets Turn Super-Tech Savvy

Yolande DMello -
Grocery stores are having a moment. Leading brands are focusing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and...
Personalization and Privacy

Are Personalization Strategies Holding You Back?

Yolande DMello -
In conversation with Sarah Cascone, Bluecore's Vice President of Marketing, we explore ways to address common challenges marketers encounter while implementing personalization strategies.
People

SuperPhone’s CEO Ryan Leslie on Winning Gen Z Customers

Yolande DMello -
According to Ryan Leslie, when attempting to capture Gen Z's attention, brands often err by attempting to appear "cool" without genuine authenticity. Gen Z,...

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