Tripadvisor Co-Founder Launches New Venture: Give Freely, a Shopping Assistant

Tripadvisor-Co-Founder-Launches-New-Venture-Give-Freely,-a-Shopping-Assistant

Give Freely’s flagship product is an innovative shopping browser extension, designed to discover and verify the best coupons at more than 10,000 online stores and then automatically apply those coupons in-cart to save shoppers money.

Steve Kaufer, the visionary co-founder and longtime leader of Tripadvisor, is excited to announce the launch of Give Freely, a mission-driven company incorporated with the sole purpose of harnessing the collective power of online commerce for charitable good. 

The company’s revolutionary first product is an online shopping assistant that helps people find discounts and donate to the charities of their choice while they shop online. The donations are generated from retailer-paid affiliate marketing sales commissions that other coupon companies pocket as a profit, but Give Freely will divert those funds to charities in desperate need of funding. 100% of every affiliate dollar that comes to Give Freely goes to the user’s favorite charity.

Give Freely’s flagship product is an innovative shopping browser extension, designed to discover and verify the best coupons at more than 10,000 online stores and then automatically apply those coupons in-cart to save shoppers money. Consumers can choose which charity they want donations directed to from a pool of over 1.1 million non-profits.

“I started Give Freely as a way for everyday actions to help heal the world,” says Kaufer, the Founder and CEO of Give Freely. “I’ve always been a believer in the power of large communities taking small, individual actions, and having large collective impacts. With Tripadvisor, that vision led to hundreds of millions of review contributors helping billions of travelers have a better vacation. With Give Freely, every purchase becomes a small act of generosity that, when aggregated, holds immense potential for positive global change. If 50 million users joined the movement, they could generate over a billion dollars in new donations to charities every year.”