The partnership will allow advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem.
TripleLift, an ad tech platform elevating digital advertising across every screen, and Reset Digital, a platform that gives brands and publishers broader and deeper audience reach across all communities, announced a partnership to significantly expand diverse spending and representation across the programmatic ecosystem.
Thomas Brandon, VP of Agency Strategy and Economic Inclusion at TripleLift, said, “This partnership allows advertisers to achieve their diverse spend goals with an end-to-end solution that is more aligned with their corporate supplier diversity reporting requirements. Importantly, it allows them to use their media spend to impact the economic growth of the diverse communities they serve.”
Charles Cantu, founder and CEO of Reset Digital, said, “TripleLift has been on our radar for a partnership for some time. Specifically, our marketplace combined with their offerings like UNREP now provides a single pathway to diverse spending across the programmatic ecosystem – a solution we are excited to finally have in the market together.”
Together, the companies are offering advertisers multiple pathways to ensure a greater portion of their digital budgets can be directed toward diverse-owned media companies.
