Uber buys Getir’s domestic delivery business from Mubadala, deepening its investment in Turkey’s fast-growing food and grocery market.
Uber is expanding its footprint in Turkey with the acquisition of Getir‘s domestic delivery business, the ultrafast grocery startup once emblematic of the pandemic delivery boom.
The U.S.-based ride-hailing and delivery company is purchasing the business from Getir’s controlling shareholder, Mubadala Investment Company. Financial terms of the transaction were not disclosed.
The deal covers Getir’s delivery operations in Turkey, including food, grocery, retail and water delivery services.
Uber described the acquisition as “another milestone” in its long-term investment strategy in the country. It follows the company’s $700 million purchase last year of a controlling stake in Trendyol Go, a food and grocery delivery platform, as Uber deepens its presence in Turkey and the broader Middle East.
Uber said it plans to combine Getir’s operations with Trendyol Go, expanding product selection for consumers, creating additional earning opportunities for couriers and driving greater demand for restaurants and retailers.
“By bringing together these leading platforms, we aim to support the continued growth of a vibrant and competitive ecosystem that delivers even more value for consumers, couriers and merchants,” said Dara Khosrowshahi, Uber’s chief executive.
Founded in 2015 in Istanbul, Getir became known for its promise to deliver groceries in minutes—a model that thrived during the pandemic-era surge in demand for at-home services. The company reached a valuation of $11.8 billion in 2022 at the height of investor enthusiasm for rapid-delivery startups.
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Since then, however, Getir has scaled back international ambitions, withdrawing from markets including the United Kingdom and Italy to refocus on its domestic business.
Batuhan Gultakan, Getir’s chief executive, called the agreement “a significant milestone” and said the company’s ultrafast delivery expertise would now be integrated into Uber’s global ecosystem.
For Uber, the transaction underscores a broader strategy: consolidate regional players, strengthen local market share and position its platform as a dominant force in food and grocery delivery — particularly in fast-growing markets where competition remains intense.
