Upshop and Swish team up to offer data-driven Sponsored Product Sampling, boosting retailer revenue and delivering seamless brand experiences for shoppers.
Upshop, a leading store operations technology provider, and Swish Brand Experiences, the data-led, programmatic, Sponsored Product Sampling platform, announced a strategic partnership to revolutionize product sampling as a retail media experience.
This collaboration continues Upshop’s track record for adding value to its platform for retailers such as Giant Eagle, Hy-Vee, SpartanNash, and Lowes Foods. By integrating Sponsored Product Sampling capabilities into the platform, retailers can surprise and delight shoppers while generating new revenue streams. Swish’s Sponsored Product Sampling platform empowers retailers with a seamless, measurable, data-led capability for experiential sampling campaigns in their retail media offering to CPG brands.
According to FMI’s report, The Food Retailing Industry Speaks 2024, more than 80% of food retailers have invested in new technologies that improve the customer experience. Most retailers (92%) continue to use technology to personalize or customize the marketing or shopping experience, both online and in-store. Personalized product recommendations tied to in-home sampling offer first-hand experiences that can help people feel more confident in purchases.
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Key Highlights of the Partnership:
- Seamless integration of Swish’s platform with Upshop’s eCommerce order management technology
- Enables retailers to launch data-driven sampling campaigns with CPG brand partners
- Offers a frictionless solution that empowers retailers to unlock new revenue streams and deliver impactful brand experiences to shoppers
- Bridges the gap between digital and physical shopper engagement, driving trial, repeat purchases, and enhanced customer experiences
“Largely, eCommerce has been defined by costs with operators focused on efficiencies. This partnership adds value to the shopper experience without additional work for the store team. The opportunities within our eCommerce marketplace are limitless – from creating an omnichannel perpetual inventory to leveraging workforce labor agreements for adding order capacity, Upshop is rapidly elevating eCommerce operations,” said Mike Weber, CMO of Upshop.
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Adam Stave, CEO of Swish Brand Experiences, shared, “Our integration with Upshop will make it easy for retailers to launch and grow Sponsored Product Sampling. This partnership removes technical barriers and expands the Swish network, allowing CPG brands to reach their next best customers through measurable, programmatic sampling at scale. This is a big step in creating value for all parties—helping retailers move faster, innovate, and collaborate with CPG brands to convert incremental shoppers and create long-term customer value.”
The partnership expands Upshop’s eCommerce marketplace, providing retailers with a frictionless solution that delivers customer satisfaction and impactful brand experiences with minimal capital expenditures. In a recent “Retail Media Forecast Report Update,” eMarketer forecasted that more than $10 billion in incremental ad spending will flow into US retail media this year, increasing by 88.5%, reaching $97.91 billion by 2028.
