H Mart, the largest Asian-American supermarket chain, has partnered with VTEX and VML to modernize its ecommerce platform. The new platform offers enhanced shopping experiences, improved efficiency, and greater control for the retailer.
VTEX, the composable and complete digital commerce platform, has been selected by H Mart, the largest Asian-American supermarket chain in the U.S. with over 90 locations across North America, to power its ecommerce operations alongside global creative agency VML, a leading commerce systems integrator and implementation partner. This partnership marks a significant milestone for H Mart’s digital transformation by moving to a modern SaaS commerce platform.
H Mart has successfully migrated from a legacy commerce platform to VTEX, launching two new online stores. H Mart consolidated its previously separate dry and fresh goods systems into a unified commerce experience with VTEX. The new platform migration, completed in just seven months, allows customers to order both shelf-stable and fresh products in the same cart while leveraging store inventory to provide real-time availability information and facilitate efficient picking and packing.
“We are incredibly proud to welcome H Mart to the VTEX family as our first major grocer in the U.S.,” said Mariano Gomide de Faria, VTEX’s founder and co-CEO. “This collaboration underscores our commitment to providing a modern and scalable digital commerce platform that caters to our clients’ unique needs. By leveraging VTEX’s platform, H Mart can deliver an enhanced shopping experience to its diverse customer base.”
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VML, a leading commerce systems integrator and implementation partner, spearheaded the migration. Chris D’Alessandro, VML’s Executive Director, emphasized the strategic importance of this project: “Working with H Mart and VTEX on this initiative has been a remarkable journey. The speed to market at which we could transition and modernize H Mart’s ecommerce operations has enabled a seamless online shopping experience for its customers.”
Key features of H Mart’s new ecommerce platform include using VTEX’s pick and pack app in the company’s stores to enable seamless in-store picking of products for online orders. Using VTEX’s franchise account and trade policies functionality, H Mart has precise control over product visibility based on the customer’s location, who only sees locally available products. The platform also integrates with H Mart’s SAP ERP for category inventory and pricing, tax automation, and payment processing.
“Our team prioritized a quick go-to-market time to get our new online stores up and running, and VTEX and VML made it happen,” said Vince Colatriano, Executive Vice President at H Mart. “They’ve been instrumental in our digital growth journey, helping us deliver the best online shopping experience to our diverse set of customers. We are excited about the future and the opportunities this new platform will bring to our customers.”
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With VTEX’s composable and complete digital commerce platform, H Mart is poised to revolutionize its ecommerce operations and deliver a superior shopping experience to its customers. This partnership represents a critical step in H Mart’s strategy to embrace digital innovation and enhance its market presence in the U.S.
