The Wi-Spot 3.0 includes a suite of backend data and analytics that provide retailers with vital metrics about the performance of the video displays in stores.
Wi-Charge, a provider of wireless electricity, announced the release of Wi-Spot 3.0, a video display that runs on wireless electricity and can maintain a charge without batteries or electric wires.
“Retail media networks are the fastest growing ad space in the history of the advertising market. Until now, it was mainly focused online, yet today there’s a huge thirst to tap into the enormous opportunity of high-margin, in-store ad space. To do that, a critical technology piece has been missing, and it is getting power to the shelves easily and at low cost,” said Ori Mor, co-founder and chief business officer, Wi-Charge.
“Wi-Spot video displays are the first technology to deliver an easy and inexpensive way for retailers to deliver compelling content to consumers while they shop. Our initial customers have experienced an average of 3x increase in in-store sales for products promoted by Wi-Spots. We’re excited to help retailers and brands unleash the full potential of in-store retail media across the entire store and not be limited to only where power plugs are available,” Ori added.
The Wi-Spot 3.0 includes a suite of backend data and analytics that provide retailers with vital metrics about the performance of the video displays in stores, including the number of impressions per day, by aisle, and by store. This unique analytics dashboard gives brands and retailers unprecedented insights into customer traffic and the exposure of marketing messages every day. This brings web-level analytics to a physical environment, the holy grail for in-store marketing.
The launch of Wi-Spot 3.0 is a giant step forward for the retail industry that has struggled with the high installation cost and complexity of influencing consumers in physical stores.
Wi-Spot video displays are being installed at a growing number of retailers in the United States, Europe, Asia, and South America, and the new generation Wi-Spot 3.0 will be broadly available globally beginning in May.
