Leveraging TELUS’ extensive reach, this collaboration enables Vevo to offer advertisers a vast library of premium music video content.
TELUS announced a new partnership with Vevo to become its direct ad sales representative nationally, enabling Vevo to bring its extensive music video content and enhanced advertising opportunities to the Canadian market.
“Our direct ad sales partnership with Vevo marks an exciting entry into Canada’s advertising space, focusing on providing exceptional value for local brands and media agencies,” said Dwayne Benefield, Chief Product Officer at TELUS. “Leveraging this collaboration, advertisers can connect with viewers meaningfully through Vevo, and maximize the impact of their advertising strategies in the Canadian market.”
“TELUS’s extensive reach and expertise in the Canadian market make them an ideal partner for Vevo. We have been expanding our distribution footprint in Canada, especially on CTV, where we see continued growing viewership,” said Rob Christensen, EVP, Global Sales, Vevo. “Vevo’s library of over 800,000 music videos provides advertisers with an engaging environment and access to hard-to-reach, coveted audiences, such as Gen Z and cord-cutters.”
Leveraging TELUS’ extensive reach, this collaboration enables Vevo to offer advertisers a vast library of premium music video content on major Connected TV (CTV) platforms and streaming services, including YouTube, Apple TV, Samsung TV Plus, Vizio, Google TV, and Roku.
