PayPal teams up with Will Ferrell for a hilarious ad showcasing its easy payment options and rewards program. Watch the ad on how to “pay with you everywhere.”
PayPal has launched its biggest U.S. campaign to date alongside Ferrell, leveraging the actor’s comedic flare to showcase the ease of using the payment platform. A focus on simplicity could be key as convenient payment services like Buy Now, Pay Later, and Apple Pay grow in popularity. According to Geoff Seeley, the company’s CMO, the effort is also meant to drive home the idea that PayPal is more rewarding than ever.
“This points to the exciting direction we’re heading in as we continue to evolve PayPal into an easy, safe, and rewarding way to shop everywhere,” Seeley said in a statement.
Key to the campaign is a 60-second ad that kicks off with Ferrell asking a shopper if they just paid using PayPal, to which she confirms and adds that the service can be used in-store and that the cashback is “wild.” The star then begins to sing a reimagined version of the song “Everywhere,” this time with the refrain, “I want to pay with you everywhere,” before leveraging the service in a variety of scenarios, including at a “shady lemonade stand.”
The ad debuted nationally during the New York Jets and San Francisco 49ers NFL game and will run through the remainder of the year. It is an extension of PayPal’s announcement last week about an expanded rewards program and in-store capabilities and is one element of a campaign that will run across channels, including OOH, streaming, radio, a social media takeover, and more.
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The campaign will highlight benefits such as the company’s 5% cash back rewards program when using the PayPal Debit Mastercard, the convenience of adding the card to mobile wallets, including Apple Wallet, for tap-to-pay in stores, and stackable PayPal checkout rewards in the PayPal app. Alongside the campaign, the brand will also debut a “bold” new visual identity, joining several other brands this year that have sought a refreshed look.
Beyond its latest campaign, PayPal has sought to widen its revenue stream in other ways, including its announcement in May that the company plans to create a new advertising platform rooted in transactional data generated by its nearly 400 million active accounts. At the start of this year, PayPal reportedly had plans to cut about 9% of its workforce.
