The partnership strategically positions both Qonsent and Driver Studios at the forefront of privacy-conscious advertising and interactive audience engagement.
Qonsent, a technology firm, user consent and data privacy management solution provider, and Driver Studios, a kids and family entertainment, have partnered to develop innovative approaches to building trust with advertisers and consumers.
“Qonsent’s mission is to reshape first-party data relationships between businesses and consumers to empower a new era of trusted and secure engagements,” said Jesse Redniss, CEO of Qonsent. “We’re excited to partner with Driver Studios to create engaging brand and audience-safe advertising experiences.” He added, “Our solution is recognized and trusted across the industry, and we’re delighted to bring it to a broad audience through our partnership with Driver Studios.”
“We’re thrilled with this groundbreaking partnership with the Qonsent team,” said Diana Horowitz, Chief Revenue Officer of Driver Studios. “The ability to offer consented and fully compliant first-party data solutions within highly engaging and interactive advertising experiences, is a powerful combination that we are excited to bring to market together.” She added, “Qonsent shares our commitment to brand safety and data compliance for audiences and advertisers alike. The ability to offer these engaging and brand-safe solutions to advertisers at scale is a game-changer.”
As the industry shifts away from its long-term reliance on cookies, the partnership strategically positions both Qonsent and Driver Studios at the forefront of privacy-conscious advertising and interactive audience engagement. Qonsent’s next-generation user consent solution will be integrated across Driver Studios’ expansive advertising platform, which reaches 245 million US adults and families across mobile apps, Connected TVs (CTVs), and digital platforms.
