Marketing Compliance and Privacy

A new Incubeta report finds 70% of marketing leaders believe their budgets are working — while 41% admit a portion isn't delivering. The gap is widening.

Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

Globant consolidates its global marketing and ad services under GUT Network, expanding reach with new offices and AI-driven creative capabilities.

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

Markup AI secures $27.5M to launch the first Content Guardian Agents, bringing trust, compliance, and control to enterprise-scale AI-generated content.

France’s CNIL fines Shein €150M for placing cookies without user consent; Shein contests the fine and plans to appeal amid tighter EU data rules.

Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

A "deliverable" email isn't always good. Learn how next-gen validation uses behavioral intelligence to boost ROI and fight fraud.