MoEngage Debuts in the Real-Time Interaction Management Report

MoEngage Debuts in the Real-Time Interaction Management Report

Praised for its user-friendly interface and ability to integrate with existing systems, MoEngage is attracting global brands seeking to upgrade their marketing technology.

MoEngage, an insights-led customer engagement platform, has debuted in The Forrester Wave: Real-Time Interaction Management, Q1 2024 report under the “Contenders” category.

Raviteja Dodda, CEO and Co-founder of MoEngage said, “We are thrilled to make this debut as we are the youngest player in this space. Our founding principle at MoEngage was the understanding that consumer brands want to understand their customers and engage with them in real time. However, they are hindered by legacy tools that focus on campaigns rather than the end consumer’s preferences.”

Over time, our hypothesis has been proven correct. Last year, we successfully onboarded a record number of customers from outdated marketing clouds, including brands migrating from our largest competitor. This validates our belief that major consumer brands seek to upgrade their outdated marketing technology systems, which have become unnecessarily complex, frustrating to use, expensive, and resource-intensive. Over 1200 global brands from 60+ countries have chosen MoEngage due to our comprehensive product offerings, innovation, user-friendly interface, and ability to handle the complexities, security, scalability, and migration processes associated with enterprise-level operations,” Raviteja added. 

MoEngage has received top scores across the digital marketing and experience personalization criteria. MoEngage’s reference customers complimented its local on-the-ground support and its ability to integrate into their existing ecosystems. One customer also spoke about the support teams being always available during testing.