The new and innovative solution leverages data analytics and advanced algorithms to help policyholders maximize the value of their Aflac benefits.
Aflac Incorporated, a leading provider of supplemental health insurance in the U.S., announced a strategic partnership with Nayya, a leading personalized digital benefits guidance provider, that will fundamentally improve how employees access their supplemental health benefits. Nayya will power supplemental health claims integration to select employers within Aflac’s industry-leading group benefits business, improving the claims experience. Aflac provides coverage that pays cash benefits that help close the gap between what insureds’ major medical insurance does and does not cover.
According to the 2023-2024 Aflac WorkForces Report, nearly 50% of employees cannot pay more than $1,000 in out-of-pocket costs for an unexpected medical event. In addition, ongoing increases in medical costs, higher deductibles, and challenging economic conditions have added to the financial pressure consumers continue to face. Aflac’s partnership with Nayya Claims will help ease the financial burdens for Aflac insureds by proactively making them aware of their Aflac benefits when they experience an eligible medical event.
Nayya’s world-class technology enables this transformative customer experience by mapping medical claims data to supplemental health plans. As a result of this partnership, Aflac expects to positively impact customer satisfaction through higher benefits utilization and greater account retention, as services such as those that Nayya provides are in high demand, particularly among large group accounts.
“Aflac has made the claims experience a priority for our clients for more than 65 years,” said Senior Vice President of Group Voluntary Benefits Bob Ruff. “We have delivered on this promise in many ways, including our wellness campaigns that promote the usage of our plans and creating a digital-first claims experience through MyAflac mobile app and web portal. We remain focused on simplifying the claims process by adding this robust, proactive medical claims integration solution as a natural extension of our long-standing values. We are excited to partner with Nayya on this journey.”
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“As a technology provider, we have long admired the integrity of Aflac’s approach to customer service, which is a key component of what makes them one of the leading insurance carriers in the United States and Japan,” said Sina Chehrazi, Chief Executive Officer, Nayya. “The Group Benefits industry is in a state of bifurcation: industry leaders are meaningfully investing in claims in a differentiated way. We view it as Nayya’s role to help tell the stories of their commitment to everyday employees — the people who need the most help. Aflac is an example of an industry leader doubling down for leading employers during challenging times their employees may face.”
