Hakkoda’s new offering helps retail and CPG companies optimize customer journeys, monetize data, and enhance generative AI capabilities for business success.
Hakkoda, a modern data consultancy, announced that data modernization services are available for companies operating in the retail and consumer packaged goods (CPG) industries. With both data expertise and retail and CPG experience, Hakkoda’s new offering can help organizations optimize their customer journeys, monetize their data, and boost generative AI capabilities for future success.
In the increasingly digital consumer marketplace, companies have a growing need for more advanced demand forecasting, and responsive, complete, and accurate customer insights. According to research from McKinsey & Company, consumer and retail companies are investing heavily in data to outperform their peers, and those with a mature technology operating model outperform those that operate more traditionally. Additionally, Hakkoda’s 2024 State of Data report found that 66% of retail and CPG brands have yet to centralize their data on a primary platform, and only 20% are monetizing their data as of this year.
Data monetization is an enormous area of opportunity for CPG industries, promising to transform analytics departments from cost centers to profit generators. The challenge lies in ensuring the organization’s data stack can support such transitions and can successfully leverage new technologies to power the process moving forward.
“Building a modern data architecture creates the foundation from which Retail and CPG organizations can gain a competitive edge with more sophisticated marketing capabilities, automated strategies for supply chain management, and faster and more accurate forecasting,” said Stephen Barrett, Vice President of Retail and CPG at Hakkoda. “At Hakkoda, we understand the specific challenges in this industry and can help create tailored solutions to unlock data innovation.”
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Hakkoda’s Retail and CPG data modernization services solve these, and other unique challenges faced by the industry using a blend of sector-specific expertise and a host of certifications and advanced competencies across the Snowflake ecosystem. Hakkoda’s solutions include customer data platforms (CDPs), unlocking ERP analytics, data clean rooms, and data monetization. These solutions, which cluster around a central mission of enabling customers with quality, accessible data, have a clear radiance within Snowflake’s partner ecosystem.
“At Sigma, we pride ourselves on going to market for our retail and CPG customers alongside organizations like Hakkoda who are experts and innovators who match our drive to make data more simple,” said David Porter, Head of Partner Engineering at Sigma Computing. “We are excited to see Hakkoda expand their services to this new vertical, where we’ll jointly support organizations to harness data to improve customer experiences.”
