Data Analytics and Marketing Metrics

Databricks' new agentic CDP unifies customer data, AI agents, and activation natively within the lakehouse, enabling 1:1 personalization at a billion scale.

Enterprise leaders are rethinking ERP modernization, balancing clean-core strategies, AI readiness, and cloud adoption to build resilient businesses.

Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.

After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.

SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.

Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.

As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.

Typeform’s Winter ’26 release introduces AI data enrichment and automation tools designed to help teams turn form responses into qualified leads faster.

Doceree’s Julius Ramirez on AI, privacy, partnerships, and why precision—not hype—will define the next era of healthcare marketing.

A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.