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Data Analytics and Marketing Metrics

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The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
News

SAP Buys Reltio to Fix the Data Problem Undermining AI

MartechView Editors -
SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.
Campaign Orchestration

Tech Doesn’t “Get” the Super Bowl — and the Data Shows Why

Nataly Kelly -
Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.
Martech

Brands Turn First-Party Data Into Revenue

Grigori Melnik -
As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.
News

Typeform Adds AI Enrichment to Boost Lead Conversion

MartechView Editors -
Typeform’s Winter ’26 release introduces AI data enrichment and automation tools designed to help teams turn form responses into qualified leads faster.
Featured Posts

Healthcare Marketing’s End of “Convenient Data”

Khushbu Raval -
Doceree’s Julius Ramirez on AI, privacy, partnerships, and why precision—not hype—will define the next era of healthcare marketing.
News

Why Better Data, Not Better AI, Drives Results

MartechView Editors -
A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.
News

Amplitude Buys InfiniGrow to Expand Revenue Analytics

MartechView Editors -
Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.
Featured Posts

Data Didn’t Fail Marketing. The Question Did.

Dean de la Peña -
As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.
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