Amplitude introduces in-product Guides & Surveys, leveraging AI and behavioral data to enhance onboarding, feature adoption, and personalized user experiences.
Amplitude, the leading digital analytics platform, announced the launch of Guides and Surveys to help organizations improve onboarding and user engagement. Guides and Surveys allow teams to activate in-product guidance based on rich customer insights. From growth teams striving to personalize every user engagement to marketing teams optimizing in-product communications and product teams deciphering how customer feedback compares to in-product action, Amplitude enables organizations to perform deep analysis of user experiences and discover new opportunities to engage.
“Popups have a bad reputation for being annoying, intrusive, and irrelevant, and consumers close them as quickly as possible. That’s why Amplitude is taking a different approach, using existing behavioral data to provide personalized guidance, prompts, and surveys that improve retention, drive engagement, and help users be more successful,” says Francois Ajenstat, chief product officer at Amplitude. “And by fully integrating Guides and Surveys into our platform, Amplitude becomes the one-stop platform where digital teams can take action on the data that matters most.”
Also Read: Elevating CX: How GenAI Bridges Legacy Systems and Innovation
Unlike traditional approaches to guides and surveys, Amplitude uses AI-based targeting and ‘annoyance monitoring’ to ensure guides are shown when and where users need them most. This helps teams drive the business outcomes they care about without sacrificing the trust of their users in the process. They can use Guides and Surveys to improve user onboarding, increase feature adoption, encourage product up-sells, and more, including:
- Product Tours: Introduce users to your app or website in a step-by-step, interactive, and digestible way.
- Announcements: Use smart triggers to share new updates, event invites, and special offers with users who will care.
- Banners: Highlight important messages or alerts for critical updates or persistent announcements.
- Tooltips: Provide quick tips or context for users in the app.
- Checklists: Help new users get up and running faster with a personalized action plan.
- Surveys: Engage customers, get deeper feedback, and generate insights about their experience in real-time.
This product launch comes less than four months after Amplitude acquired Command AI, whose next-generation digital adoption product is now fully integrated within the Amplitude platform. Before the acquisition, Command AI’s offering was already powering in-product guidance for market-leading companies. These capabilities are available today as part of Amplitude’s growth and enterprise bundles and are also sold separately as an add-on for Plus customers.
Also Read: Marketing in 2025: Shifts, AI, and Gen Z
“Amplitude’s Guides and Surveys have helped us make experiments more effective and fast,” says Rachel Strubhar, Homebase director of product growth. “The platform’s event-triggered campaigns are engaging and more personalized to our customers, enabling us to improve feature adoption by 54% in one of our campaigns. We’re excited to continue using Amplitude to improve our customers’ onboarding experiences, promote new features, and help users connect with sales.”
Guides and Surveys are the latest additions to Amplitude’s integrated and easy-to-use platform, including Analytics, Session Replay, Feature Experimentation, Web Experimentation, and Activation. They make Amplitude’s Guides and Surveys even more powerful when used together.
