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User Experience (UX) and Customer Journey Mapping

News

Tim Hortons Revives Roll Up To Win in U.S.

MartechView Editors -
Tim Hortons brings back its Roll Up To Win promotion in the U.S., offering travel, tech and over 1 million food and beverage prizes through March 22.
News

Financial Stress Is Reshaping U.S. Shopping Habits

MartechView Editors -
An Omnisend survey finds 66% of Americans switching to cheaper brands, with rising cart abandonment and hidden purchases reflecting financial strain.
News

Uber Bets on Heartstrings in the Suburbs

MartechView Editors -
Uber’s new holiday ad tackles messy family moments and emotional travel as it doubles down on suburban riders—where value, convenience, and huge growth potential meet.
Campaign Orchestration

How AI Became Amazon’s Secret Black Friday Engine

Khushbu Raval -
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
News

Klarna Targets $1.27B in US IPO at $14B Valuation

MartechView Editors -
Klarna launches US IPO to raise $1.27B, aiming for $14B valuation as it expands debit card services and repositions as a global digital bank.
News

Miva Aims to Fix E-Commerce Search With AI

MartechView Editors -
Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.
News

Instagram Tests Picture-in-Picture for Reels Playback

MartechView Editors -
Instagram is testing Picture-in-Picture for Reels, letting users watch videos in a floating window while multitasking across other apps.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
CX

How CPG Leaders Used AI to Boost Prime Day Sales

Bill Schneider -
CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.
News

Qualtrics, Stanford Use AI to Transform Patient Care

MartechView Editors -
Qualtrics and Stanford Health Care launch AI agents to ease care team burdens, deepen patient trust, and drive better health outcomes.
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