User Experience (UX) and Customer Journey Mapping

Tim Hortons brings back its Roll Up To Win promotion in the U.S., offering travel, tech and over 1 million food and beverage prizes through March 22.

An Omnisend survey finds 66% of Americans switching to cheaper brands, with rising cart abandonment and hidden purchases reflecting financial strain.

Uber’s new holiday ad tackles messy family moments and emotional travel as it doubles down on suburban riders—where value, convenience, and huge growth potential meet.

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.

Klarna launches US IPO to raise $1.27B, aiming for $14B valuation as it expands debit card services and repositions as a global digital bank.

Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.

Instagram is testing Picture-in-Picture for Reels, letting users watch videos in a floating window while multitasking across other apps.

Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.

CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.

Qualtrics and Stanford Health Care launch AI agents to ease care team burdens, deepen patient trust, and drive better health outcomes.