JARS Digital partners with Brandi AI to help brands improve visibility and credibility in AI-generated answers and generative search platforms.
JARS Digital and Brandi AI said Tuesday that they had formed a partnership to help enterprise brands improve how they appear in AI-generated search results and large language model responses.
Under the agreement, JARS Digital has joined the Brandi Agency Partnership Program, a global initiative designed to help agencies guide clients through what the companies describe as a new frontier of visibility: generative AI discovery.
As large language models increasingly shape how buyers research and evaluate vendors, the traditional search engine results page is no longer the sole gateway to brand exposure. Instead, tools such as ChatGPT and Claude are becoming starting points for high-intent, complex queries — altering the mechanics of digital visibility.
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“Search isn’t disappearing, but it’s no longer the only front door,” said Jason Spooner, founder and president of JARS Digital. He added that enterprise clients must understand how their brands surface when prospects pose nuanced category questions to AI systems.
Brandi AI’s platform analyzes how brands are represented, cited and contextualized across generative AI tools. According to the companies, it identifies gaps in authority signals, missing context and weaknesses in trust indicators — insights agencies can then use to refine content, positioning and credibility.
“Agencies partnering with Brandi AI are changing the game for how brands create value in the AI era,” said Leah Nurik, co-founder and chief executive of Brandi AI. She said the partnership is intended to help organizations move from passive visibility to intentional presence within AI-driven discovery environments.
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The collaboration reflects a broader shift in digital marketing strategy as generative AI begins to mediate business research and vendor selection. For agencies, the challenge is no longer limited to search engine optimization. It increasingly includes what some have begun calling “generative engine optimization” — ensuring brands are surfaced accurately, authoritatively and persuasively when AI systems assemble answers on a user’s behalf.
In that environment, visibility is not just about ranking. It is about being referenced, trusted and framed correctly by the algorithms shaping modern decision-making.
