Particular Audience launches Europe’s first unified AI retail media platform, fueling hyper-personalized product recommendations and automation for retailers.
Particular Audience, an AI-native retail media and personalization company, has announced the expansion of its retail media capabilities to the UK and Europe. Combined with its existing recommendation and advanced transformer-based site search platform, the new holistic platform brings the world’s first vertically integrated customer experience and retail media tech stack to European retailers.
The addition of AI native retail media in the UK and Europe comes after Particular Audience’s stellar rise in Australia and New Zealand. The world’s first unified platform now allows brands to power retail media with never-before-seen automation.
Trusted by leading retailers, including Hamley’s, Petbarn, and Target, the company offers a range of technologies that enable retailers to present shoppers with the most relevant products. These include automated product bundles that recommend products based on what the shopper has in their basket or is browsing.
The rollout of the retail media offering will be overseen by Beth Smith, the General Manager of the UK, who has spearheaded Particular Audience in the UK and Europe since 2019.
She said: “We launch retail media in the UK and Europe with a fantastic story. Over the past few years, our retail media technology has gained real traction in Australia and New Zealand. Retailers strive to offer their customers a better experience, and we help them present the most relevant products at just the right time. I can’t wait to share some of the success stories we have seen with UK and European retailers.”
Particular Audience CEO and Founder, James Taylor, added: “We are bringing our hyper-personalization, transformer search engine and retail media platform to the UK and Europe as a unified platform, and we believe retailers here will love what we have to offer. We’re already on board with some big names, including Hamley’s and Hotel Chocolat, and building out our retail media offering from our London office will make it much easier to ensure success for new clients in the region.”
Mark Till, eCommerce & Operations Director at Face the Future, has worked with Particular Audience for three years. He said: “What Particular Audience offer is unique in the retail media space. Most of the focus in retail media tends to be on the data that we, the retailer, hold on our customers. However, the Particular Audience platform builds on that with recommendations and offers that are personalised to each shopper based on what they have browsed in the past, what they are browsing now, and what they and other shoppers currently have in their baskets. There’s nothing else like it; we’ve seen it’s a really effective sales driver, with an ROI that dwarfs the likes of other sponsored advertising.”
