Amplitude’s new Web Experimentation tool empowers teams to conduct A/B tests and personalize web experiences without extensive engineering resources.
Amplitude, a leading digital analytics platform, announced Web Experimentation today. This new product makes it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences without engineering support.
Today’s most successful organizations have a culture of experimentation, but testing tools are often difficult to use and scale. They require extensive engineering resources. They lack flexibility and introduce latency, which harms conversion rates. And they suffer from disconnected data and clunky integrations.
With Web Experimentation, Amplitude offers a self-serve way for teams to drive acquisition, retention, and engagement in one unified platform. With step-by-step guidance, teams can simply click on the message, images, or CTAs they want to test, add targeting options, and start their experiment in a few clicks. Amplitude’s high-performance infrastructure also allows for more flexibility for testing without compromising performance or wasting engineering resources.
“Change is the only constant in technology, so web teams have to be ready to move fast,” said Francois Ajenstat, chief product officer at Amplitude. “We want to help teams embrace experimentation without slowing them down, so we created a powerful Web Experimentation product that’s easy to adopt, use, and scale. Now, anyone who touches a company’s website can run effective experiments that lead to better conversion.”
Also Read: Oracle’s Adtech Exit: A Ripple Effect on the Industry
Amplitude Web Experimentation is the latest addition to the company’s integrated digital analytics platform, including Analytics, Session Replay, Feature Experimentation, and CDP. Highlights of the new product include:
- Visual experiment editor: Use clicks, not code, to run experiments directly on your website or single-page app (SPA).
- Guided user experience: Get step-by-step help to set up your A/B tests correctly every time.
- High-performance infrastructure: Eliminate screen flicker and customize your tests with built-in statistical algorithms like sequential testing, CUPED, and multi-armed bandits.
- Custom code editor: With minimal engineering help, teams can use blocks of JavaScript, CSS, and HTML in their variants to test modals, banners, page layouts, and more.
- Insight-driven experiments: Drive better personalization and conversion rates by combining customer insights with targeted A/B testing.
These capabilities are available today for all customers and included for free in our Starter plan.
