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Sunday, September 13, 2026

AUTHOR NAME

Denise Holt

Denise Holt has over 25 years of experience in loyalty, brand strategy, and consumer insights. As SVP and Head of Strategy, Experience, Research + Insights at Phaedon, she leads research and strategic initiatives that help brands build emotional loyalty and drive growth. She has worked across travel, hospitality, retail, restaurants, health, and wellness, and is a recognized voice in the loyalty industry.

When AI Agents Do the Shopping, Who Wins Loyalty?

As AI assistants start booking and buying on customers' behalf, loyalty programs invisible to them risk losing every deal without ever knowing it.

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