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Sunday, September 13, 2026

AUTHOR NAME

Kate Rourke

Kate Rourke is the Director of Creative Insights, APAC at Getty Images, where she analyzes global visual trends and consumer research to shape the brand’s regional creative strategy. With over 15 years of industry experience, she regularly advises art directors, global brands, and creative communities on leveraging authentic visual storytelling and data-driven insights.

Audiences Can Tell What’s Real. Can Your Brand?

Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.

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