Industry leaders Way and AZDS partner to launch a digital booking solution where guests discover and book rooms and experiences in a single transaction.
Way and AZDS Interactive Group jointly announced the launch of a new seamless digital reservation journey created for hotels and resorts to sell rooms and ancillary experiences in a single booking flow.
Historically, when booking online, guests have been required to book their rooms in one transaction and subsequently reserve experiences through disparate third-party systems outside of the room-booking process. In a world where consumers are increasingly seeking to spend time and money on immersive experiences while traveling, the ability for guests to build a full itinerary directly through a property’s website is a critical evolution for hospitality brands looking to drive more revenue and increase guest satisfaction.
This new integration eliminates the need for separate bookings and upselling efforts and allows hotels to increase their average order value while optimizing their website for conversions. Guests can even reserve multiple hotels in one transaction, with bespoke experiences associated with every stop on their journey.
This joint solution combines Way’s all-in-one experiential platform, which makes it easy for brands to launch and scale experiences such as ticketed dinners, host-led activities, and onsite amenities directly on their website, with the industry-leading hotel & resort RevRaise booking technology by AZDS adding this integration, RevRaise Experience, to the market for the first time.
“We are very proud to be able to introduce experiences to our RevRaise product, giving hotels the ability to sell rooms, activities & experiences in the same transaction, which has been a pipe dream of the hospitality industry for far too long,” said Adam Deflorian, Founder & CEO of AZDS. “Our design, development, and product teams have done a tremendous job executing the vision to create a single cart experience within our RevRaise hotel booking engine. In many other industries, you can buy multiple products simultaneously, and we believe travelers worldwide should be able to do that with their vacations.”
“Way’s vision is to elevate how people interact with brands through experiences. This combined effort with AZDS empowers guests to customize their trip with a simple, all-in-one booking process that leads to a truly experiential stay. By enabling hotels and resorts to create the same level of luxury across both digital and physical experiences, they deepen their connection with their guests. This integration is the first of its kind; the only solution bringing rooms and experiences together, providing guests with effortless discovery and booking options precisely when needed,” said Michael Stocker, Co-Founder & CEO of Way.
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The new combined solution embeds the integrated booking experience directly into a hotel’s website, reducing the loss of traffic and conversions and enhancing the property’s overall brand. With less drop-off and bifurcation in the online customer journey, hotels, and resorts can track more guest data than ever and gain valuable insights into guest behavior throughout the digital funnel.
In addition, properties can implement this all-in-one solution to offset operational costs and the need for additional third-party platforms.
