BrightEdge Generative Parser Detects Patterns in AI Search Experiences

Qlik Acquires Mozaic Data

Findings Include that over 84% of Search Queries are Impacted by Google SGE

BrightEdge, the global leader in organic search, content, and digital marketing automation, is previewing findings from its new technology that interacts with and understands where search engines such as Google are experimenting with AI as part of its Search Generative Experiences (SGE). 

BrightEdge Generative Parser (BGP) represents the next generation of parsing technology that is totally unique to the industry.

Over the last 15 years, several critical shifts in search results have occurred. It has evolved from ten traditional blue links to universal and visual, and now to AI-generated results.

In lockstep, BrightEdge has always invested heavily in new technologies to help marketers stay and adapt to these changes. From Share of Voice, blended rank, and visual parsing, its engineering teams have built solutions based on a prime directive to help marketers stay informed and be prepared for what lies ahead in the search industry.

Over the last year, Google’s experimentation with AI in its search results has been incredibly prolific, with formats and results changing daily in preparation for what will be a major algorithm update.

BrightEdge has been monitoring these changes thanks to BrightEdge Generative Parser, that interacts with and understands where search engines like Google are experimenting with AI. It measures and tracks patterns in AI-generated results daily

This capability in BrightEdge Labs is in an early development phase and is already delivering groundbreaking insights on new Search Generative Experiences. BrightEdge is sharing some of these findings with the community in The Ultimate SGE Guide to ensure marketers are prepared for these changes.