C360 will offer custom marketing integrations, including audio opportunities on the Cineverse Podcast Network.
Cineverse announced the launch of Cineverse 360, a new ad platform that allows brands to connect with enthusiast audiences across an exclusive, omnichannel mix of marketing offerings. C360 will offer custom marketing integrations, including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company’s owned and operated free, ad-supported streaming television (FAST) channels. At launch, the network will reach 82 million monthly viewers across the company’s owned and operated partners.
To lead these new efforts, Terry City, an industry veteran with more than 20 years of experience building and leading sales and partnerships divisions, has joined as Senior Vice President and Head of Cineverse 360. “With our unique ability to execute 360-degree programs for our clients, bring exclusive access to audiences of passionate fans across several popular genres – fans that are not available anywhere else – and offer brands the ability to get in early on a number of our new and soon-to-debut FAST channels we are positioned stronger than ever to take advantage of industry trends,” said City. “We have taken control of more inventory and put the resources behind brand partnerships to do creative, custom sponsorships, giving us the capacity to achieve significant growth.”
The network will expand upon the highly engaged, enthusiastic fan bases across popular genres – from anime and Asian content to family programming, horror, and indie film, to IP-focused channels featuring pop culture icons from Bob Ross to Sid and Marty Krofft.
Properties that will be available in the network at launch include AsianCrush, Cineverse, Crime Hunters, Docurama, Dove Channel, EntrepreneurTV, Fandor, Film Detective, For Us By Us, Lone Star, Midnight Pulp, Real Madrid TV, RetroCrush, SCREAMBOX, Sid and Marty Krofft Channel, So…Real, The Preview Channel, The Bob Ross Channel and more.
Cineverse also operates and sells advertising against several social video channels, reaching more than 40 million monthly viewers on platforms like Facebook, YouTube, Instagram, and TikTok, including Cineverse Romance, Free Movies by Cineverse, K-Crush, QTTV, and more.
