UK-based social app Cliq has secured a seven-figure investment to expand globally, betting on real-world connections over endless scrolling.
A UK-based social and community networking app, Cliq, has raised a “major seven-figure” investment as it prepares to expand beyond its current markets and scale globally, according to its co-founder.
Founded in 2023, Cliq positions itself as a deliberate alternative to conventional social media platforms. Rather than prioritizing feeds and follower counts, the app is built around in-person connection. Users join interest-based communities—ranging from fitness and reading to faith-led groups—and are encouraged to meet offline, a model shaped by growing concerns around loneliness and digital fatigue.
The app describes itself not as social media, but as social networking with a real-world focus. That distinction has resonated. Cliq has surpassed 100,000 users, with strong traction in the UK, the US, Australia, and Bali.
Nicola Gunby, co-founder and chief marketing officer, said the company has achieved this growth without paid marketing. “Two years ago, we set out with one mission: to challenge the social networking industry and build something that gets people off their phones and back into real life,” she said. “This investment brings us one step closer to taking that mission worldwide.”
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The funding round was led by Artesian, with additional backing from a family office and angel investors. The exact amount raised was not disclosed, though the company confirmed it was in the seven-figure range. Cliq has previously raised more than £500,000.
Gunby founded the company alongside her partner, Jason Iliffe. The new capital will be used to accelerate product development and support international growth as the company seeks to scale its model of digital tools designed to foster real-life connections.
