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Consumers Demand Authentic Pride Support: Omnisend

MartechView Editors -
An Omnisend survey finds consumers value Pride Month participation, but expect brands to demonstrate genuine LGBTQ+ support year-round.
Campaign Orchestration

Your Marketing Dashboard Is Lying to Your CFO

Jonathan Greene -
Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.
News

TELUS Digital to Debut Agentic AI at Adobe Summit

MartechView Editors -
The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...
News

TikTok Shop Is America’s Fastest-Growing Storefront

MartechView Editors -
Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.
News

Price Has Replaced Brand Loyalty at the Grocery Store

MartechView Editors -
A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.
CX

When a Logo Changes Everything — and Nothing

Khushbu Raval -
From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.
News

APAC Consumers Lose Trust in AI-Generated Brand Content

MartechView Editors -
New Klaviyo research finds only 5% of APAC shoppers fully trust AI-generated brand content, as "AI slop" emerges as the top threat to consumer loyalty.
News

AI Use Rises, but Consumers Want Control

MartechView Editors -
Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.
Martech

Marketing That Predicts, Not Reacts

Dean de la Peña -
Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.
News

Nearly 1 in 4 U.S. Consumers Cut Gift Spending

MartechView Editors -
A new Omnisend survey finds 23% of U.S. consumers have reduced holiday gifting, yet online spending is rising due to inflation and higher shipping costs.
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