consumer behavior

A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.

US consumer sentiment improved in June as inflation expectations eased and fuel prices fell, but high living costs continue to weigh on households.

Consumer Cellular has launched SpeakEasy, a standalone wireless brand for adults 75+, with simplified devices and plans starting at $14.95/month.

An Omnisend survey finds consumers value Pride Month participation, but expect brands to demonstrate genuine LGBTQ+ support year-round.

Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.

The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...

Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.

A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.

From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.

New Klaviyo research finds only 5% of APAC shoppers fully trust AI-generated brand content, as "AI slop" emerges as the top threat to consumer loyalty.