consumer behavior

Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.

From a Major League Baseball deal to TikTok's Chief Tractor Officer, John Deere is using America's 250th to reconnect with younger consumers.

New Zeta Global research finds parents are leading the shift toward agentic commerce, with 43% willing to let AI make purchases within a set budget.

A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.

US consumer sentiment improved in June as inflation expectations eased and fuel prices fell, but high living costs continue to weigh on households.

Consumer Cellular has launched SpeakEasy, a standalone wireless brand for adults 75+, with simplified devices and plans starting at $14.95/month.

An Omnisend survey finds consumers value Pride Month participation, but expect brands to demonstrate genuine LGBTQ+ support year-round.

Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.

The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...

Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.