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Accenture Buys UK Data Firm Sagacity for Song Unit

MartechView Editors -
Accenture has acquired Sagacity, a London data and customer intelligence firm, adding more than 140 specialists to Accenture Song in the UK and Ireland.
News

Websites Aren’t Dead: Consumers Still Trust Them Over AI

MartechView Editors -
A new Kinsta report finds consumers use AI to research but still turn to company websites to verify information before buying.
Campaign Orchestration

Your Next Best Customer Might Already Be in the Data

April Miller -
A practical guide to using predictive AI in marketing — forecasting behavior, prioritizing leads and personalizing campaigns before launch.
News

AI Wins Shoppers, but AI-Made Ads Turn Them Off

MartechView Editors -
A new Net Conversion survey finds 54% of consumers trust brands less when ads look AI-made, even as most use AI to research purchases.
News

Just 27% of Consumers Feel Brands Understand Them

MartechView Editors -
New research finds 77% of consumers notice personalized marketing, but only 27% feel brands actually understand their interests.
People

AI Should Remove Friction, Not Human Connection

Khushbu Raval -
Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.
News

How John Deere Is Marketing Its Heritage to New Generations

MartechView Editors -
From a Major League Baseball deal to TikTok's Chief Tractor Officer, John Deere is using America's 250th to reconnect with younger consumers.
News

Consumers Are Starting to Let AI Shop on Their Behalf: Zeta Global

MartechView Editors -
New Zeta Global research finds parents are leading the shift toward agentic commerce, with 43% willing to let AI make purchases within a set budget.
Featured Posts

AI Ads Will Win Only If They Earn Consumer Trust

Nataly Kelly -
A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.
News

US Consumer Sentiment Improves as Inflation Fears Ease

MartechView Editors -
US consumer sentiment improved in June as inflation expectations eased and fuel prices fell, but high living costs continue to weigh on households.
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