Corona initially tapped Refuel Agency to research Hispanic professionals. It uncovered purchase behavior, messaging, and how to communicate in the market.
Corona Tools is driving its direct-to-consumer marketing into the future as it focuses on Hispanic industry professionals and has selected Refuel Agency to lead its strategic marketing and brand awareness.
Corona initially tapped Refuel Agency to conduct custom research on Hispanic professionals. This research uncovered respondents’ purchase behavior, messaging, and how to communicate in-market. Based on the survey results, Refuel developed a hyper-targeted strategy to reach Hispanic professionals in the community while commuting to or at work. Messaging will be developed for performance creative specific to Hispanic industry professionals.
David Mesas, VP of Multicultural Growth & Strategy at Refuel Agency, is excited to be chosen as the winning agency. “Through the custom research we conducted and our three decades of experience, we could decipher the ideal way to reach this Hispanic professional. By utilizing in-language creative and day-in-the-life omnichannel ads, Corona will authentically connect with this audience.”
“Our heritage and customer base are extremely important to Corona Tools, so it was important to work with an agency that could help discover meaningful insights to evolve our products, communication and passion to help the pro,” said Melissa Williams, North America Vice President of Sales and Marketing. “Refuel Agency brought that and so much more. The research will feed our next product generation and connect us further within the Hispanic marketplace.”
