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CATEGORY

CX

Personalization and Privacy

Can AI Predict Your Every Move?

MartechView Editors -
AI tailors your world, predicting every desire... but at what cost? Explore the dark side of personalization.
CX Metrics

Building Lasting Customer Relationships in the Humanized Age of CX

Dennis Wakabayashi -
Human Connections Drive CX! Go beyond metrics with CX expert Dennis Wakabayashi. Learn key steps, bridge EX and CX, and build an agile CX strategy for lasting customer relationships.
Loyalty

What Factors Are Responsible for Reducing Customer Churn Rates?

MartechView Editors -
With the uncertainties in the market post-lockdown, customer trust saw a drastic change. Explore how 10,000 US consumers responded and how AI is helping...
Customer Service

From McDonald’s to Nike, Brands Embrace Customer Control

Peony Hirwani -
Self-service isn’t a solo ride. Brands are empowering users with tools to carry them through the buying journey at their own pace. Looking back to...
Customer Service

Buy Online, Regret Later? Unraveling the Logistical Nightmare of BORIS Returns

Yash Raaj -
Online returns drowning your business? Explore tech solutions to conquer "Buy Online, Return In-Store" chaos, boost efficiency, and slash waste. For companies, the shirt, the...
CX

Holiday CX: Returns, Crucial and Conclusive

MartechView Editors -
The last thing retailers should do is make gift recipients feel guilty for making a return, according to experts. The holiday season brings a surge...
CX Metrics

All You Need To Know: Customer Effort Score (CES)

Khushbu Raval -
There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey.
CX Metrics

Why Attention Metrics Matter in 2024

Benjamin Arnold -
What is the significance of attention metrics in digital advertising? Benjamin Arnold, Adludio's North American president, emphasizes real engagement measurement. Explore challenges, IAB Attention Council Task Force initiatives, and the call for a standardized attention metric. Optimize your strategy for 2024 success.
CX

When Supermarkets Turn Super-Tech Savvy

Yolande DMello -
Grocery stores are having a moment. Leading brands are focusing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and...
Personalization and Privacy

You Need To Get Personal. How Else Can You Increase Loyalty?

Chandni U -
It’s a no-brainer that marketers need to focus on products and promos that personalize for better loyalty. So, why are some digital marketing leaders still struggling?
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