The update will allow businesses to identify unknown prospects via the lookalike functionality and run personalized ads directly within the platform.
Expandi Group, a B2B marketing and advertising technology provider, unveiled the release of its B2B account-based marketing (ABM) platform, Jabmo, with the latest functionalities, insights, and account intelligence.
The update completely integrates an Account Tracker for identifying unknown website visitors by matching their unique IP addresses against addresses in the database. It will further allow businesses to use key insights to identify unknown prospects via the lookalike functionality and run personalized ads directly within the platform.
“Integrating these functionalities in the Jabmo ABM platform is just the first important step in the roadmap. Customers, agencies, marketing and sales teams in Europe share positive feedback and already see our new platform’s value to their ABM strategy. We want to make Jabmo the primary B2B reference platform for business intelligence and demand engine programs across Europe and in the U.S.,” said Raffaele Apostoliti, CEO of Expandi, in a statement.
Besides that, the update will help companies and partners to directly see the impact of their omnichannel marketing efforts on target audiences, ensuring more effective and personalized call-to-actions.
