London-based Flowla raises $2.5M to scale its AI-driven buyer journey automation, aiming to reduce manual work and execution gaps in B2B sales.
London-based Flowla, which develops AI-assisted automation for sales and customer success teams, has raised $2.5 million in seed funding to expand its buyer journey automation platform.
The round was led by Revo Capital, with participation from AI Startup Factory, Türkiye Development Fund, APY Ventures, Sharks & Partners, and angel investors, including current and former Salesforce operators.
Despite years of investment in customer relationship management systems and sales enablement tools, many revenue teams still rely heavily on manual coordination to manage complex B2B deals. Sales representatives often spend significant time drafting emails, aligning stakeholders, and customizing materials—tasks that slow follow-ups, increase the risk of execution gaps, and contribute to deal delays or customer churn, particularly during transitions from sales to customer success.
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Founded by Erdem Gelal, chief executive, and Oguz Gelal, chief technology officer, Flowla is designed to address those gaps by turning the digital sales room from a static content-sharing link into a no-code automation layer that standardizes the buyer journey across sales and customer success. The platform provides a single, branded workspace that evolves from a sales proposal into an onboarding hub, consolidating documents, communications, and next steps in one place.
Revenue teams can design predefined journeys using templates, AI-assisted personalized content, and communication rules. Actions are then triggered automatically based on real-time buyer behavior. For example, when a prospective customer views pricing information, Flowla can identify the viewer’s role, analyze engagement, draft a tailored follow-up email, notify the sales representative, and queue the message for review.
“Sales enablement is shifting away from coaching individual representatives toward building more structured systems for execution,” said Erdem Gelal. “Managing complex B2B deals can no longer rely on human memory without creating gaps.”
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By reducing dependence on manual processes, Flowla aims to minimize missed follow-ups and inconsistent handovers, allowing revenue teams to manage the full customer lifecycle more predictably and build repeatable execution models.
The new funding will be used to scale Flowla’s automation and content-generation capabilities and to establish a dedicated U.S.-based go-to-market team as the company expands its international footprint.
