Propolis's new CEO Blind Spot report finds 75% of B2B leaders don't believe marketing drives growth — and it may already be shaping AI budget decisions.
A new 10Fold report finds 52% of B2B tech marketers now rank AI search as their most effective content channel — but most content isn't ready for it.
As tariffs and trade uncertainty reshape how buyers purchase, the companies built to flex at the payments layer are pulling ahead of those that aren't.
Thryv has launched AI Lead Flow, a platform combining marketing visibility and sales automation for small businesses, from first online search to closed deal.
Decision-makers don’t segment their attention the way marketers segment budgets. It’s time B2B media strategy caught up with how buyers actually work — and live.
New SurveyMonkey and Reddit research finds 83% of B2B decision-makers self-research before engaging sales, with peer communities overtaking vendor content as the most trusted source.
AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.
