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B2B marketing

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Can B2B Brands Adapt to Volatility with Long-Tail Thinking?

Allen Bonde -
As tariffs and trade uncertainty reshape how buyers purchase, the companies built to flex at the payments layer are pulling ahead of those that aren't.
News

Thryv Launches AI Tool to Automate Small Business Sales

MartechView Editors -
Thryv has launched AI Lead Flow, a platform combining marketing visibility and sales automation for small businesses, from first online search to closed deal.
Martech

Where B2B Media Strategy Is Headed Next

Emily Gaines -
Decision-makers don’t segment their attention the way marketers segment budgets. It’s time B2B media strategy caught up with how buyers actually work — and live.
News

B2B Buyers Research Peers Before Talking to Sales

MartechView Editors -
New SurveyMonkey and Reddit research finds 83% of B2B decision-makers self-research before engaging sales, with peer communities overtaking vendor content as the most trusted source.
Martech

The End of the Predictable B2B Buyer Journey

Allen Bonde -
AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.
News

SalientMG and Hivekind Target Pre-Pipeline Gap

MartechView Editors -
SalientMG partners with Hivekind AI to help B2B startups turn early-stage accounts into sales-ready pipeline through strategy and agentic execution.
Featured Posts

Agentic GTM Isn’t ABM 2.0; It’s a New Model Entirely

Lisa Sharapata -
Third article in a series argues that agentic GTM systems—built on real-time decisions, not static lists—are reshaping how B2B revenue teams operate.
News

Moglix Unveils AI Operating System for B2B Buying

MartechView Editors -
Moglix launches Cognilix, an AI-led operating system for B2B procurement, committing $5 million to embed AI into enterprise supply chains.
Other

Flowla Raises $2.5M to Automate B2B Buyer Journeys

MartechView Editors -
London-based Flowla raises $2.5M to scale its AI-driven buyer journey automation, aiming to reduce manual work and execution gaps in B2B sales.
Other

Evaro Raises $25M to Expand Digital Care in the UK

MartechView Editors -
NHS-licensed platform Evaro raises $25M to expand embeddable digital healthcare services as demand for primary care outpaces capacity in the UK.
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