The partnership vision is to seamlessly integrate the finest features of social media management, influencer marketing, and link-in bio tools onto a singular platform.
Mavrck, an influencer marketing solution provider, acquired Later, a social media management platform. As part of the brand unification, Later also unveils new branding that signifies a step forward in our journey to enrich the experiences of our customers.
Lyle Stevens, CEO, Later, said, “Together, we now serve more than eight million users and enterprise clients,” “The two companies are united by a shared passion to enable people to make a living with their creativity through our first-ever Social Revenue Platform.”
Justin Withers, Chief Product Officer, said, “Innovation is core to our ethos and our team is committed to pioneering the next wave of solutions in the social marketing era. As we unify our product lines, we’ll release a series of new integrated experiences, tools, and services that maximize how brands and influencers drive predictable performance through social.”
The unified platform is actively in development with a vision to seamlessly integrate the finest features of social media management, influencer marketing, and link in bio tools onto a singular platform. This all-in-one destination aims to empower brands, marketers, and creators to effortlessly reach new audiences, drive engagement, and generate predictable ROI.
Sarah Bugeja, VP of Marketing, said, “Our rebrand is more than a visual change; it reaffirms our dedication to nurturing and empowering our community and customers. We aim for Later to be your success partner, providing innovative solutions for marketers and creators to achieve their social marketing and revenue goals effectively.”
“Uniting under the Later brand gives us a clear focus on delivering value to our customers and the creators we collaborate with. We’re thrilled to collaboratively shape the future of social media marketing with them,” added Lyle Stevens, CEO, Later.
