The acquisition will expand Lensrentals’ loyal customer base while augmenting its enormous inventory of over 400,000 copies of over 6,000 lenses.
Lensrentals, an online photo, video, audio, and lighting equipment rental and production resource company, announced the acquisition of select assets of the BorrowLenses business, an online marketplace for photographic and video equipment rentals.
Tyler Beckman, CEO of Lensrentals, said, “As a big group of employee-owners, via our Employee Stock Ownership Plan, I think I speak for all employees when I say: we’re collectively delighted and genuinely grateful to strengthen the Lensrentals family with the addition of the BorrowLenses brand, alongside whom we’ve served customers for nearly two decades while pushing each other to excel.
The acquisition will enable us to extend our high-quality rental and production experience to a growing customer base that demands the highest-quality technical equipment a creative needs to produce movies, video and audio, and photographic content without the up-front expenses associated with buying gear outright and continued maintenance.”
“We’re proud of our reputation as the most reliable online video and photo gear rental experience. We employ experienced team members with hands-on video and photo experience to provide the right counsel and ensure the gear that our customers use is not only the highest quality professional grade but also curated for individual scenarios, down to the right cables and extra batteries for cold conditions. We look forward to welcoming all BorrowLenses customers to the Lensrentals experience,” Tyler concluded.
The acquisition will expand Lensrentals’ loyal customer base while augmenting its enormous inventory of over 400,000 copies of over 6,000 different lenses, cameras, drones, lighting, audio, and other high-quality production equipment and accessories, in every format from every major manufacturer available in the market. Additionally, the gear program used, known as Keeper, will also receive a significant boost in inventory.
