Logicbroker Acquires Cortina

Logicbroker Acquires Cortina

The Cortina network will be an invaluable asset to Logicbroker’s current and future customers, speeding up the retailer onboarding process.

Logicbroker, a provider of multi-vendor commerce SaaS solutions and a portfolio company of K1 Investment Management, announced that it has acquired Cortina, an emerging leader of marketplace and dropship solutions.

Cortina has developed advanced marketplace connections with Shopify, Squarespace, and WooCommerce, speeding up the retailer onboarding process, and has also built a valued customer and supplier network of over 1,500 brands. The Cortina network will be an invaluable asset to Logicbroker’s current and future customers. In addition, their advanced vendor and product discovery tools, combined with their notification, billing, and bundling systems will be integrated into the Logicbroker portal for the combined customer base.

Logicbroker CEO Justin Hartanov, said, “We could not be more pleased to welcome the Cortina team and their clients to Logicbroker. Cortina has made a name for itself in our industry by building an incredible Multi-Vendor Commerce offering in a short amount of time. Their technology platform is modern and robust, and we look forward to combining their powerful functionality as well as their network of prestigious brands into the Logicbroker ecosystem.”

Cortina CEO and Co-Founder Keith George, said, “We are excited to get started with Logicbroker and bring more retailers and brands into a truly modern age of commerce. Cortina’s main focus over the last several years has been to help solve marketplace issues when dealing with hundreds of brands, thousands of SKUs, and millions of dollars in GMV. Joining the Logicbroker network is the next step in our evolution.”

Cortina Co-Founder Brooke Cundiff said, said, “We are thrilled to join an industry-leading solution and help continue to innovate for our customers and the industry. Logicbroker’s Multi-Vendor Commerce Platform is unique in that it remains nimble and scalable. Together we will create an unmatched multi-vendor commerce experience for our clients.”

Cortina’s exceptional customer-centric team, its advanced connections and features, and its innovative vendor and product discovery capabilities led to its recognition as an up-and-coming tech partner in McFadyen Digital’s Marketplace Suite Spot Report in 2023. Cortina’s solutions have helped several namesake fashion brands including Poosh, Loveseen, and Atrio, and will expand Logicbroker’s current offerings for even more comprehensive marketplace and dropship solutions. With combined expertise and unwavering commitment to innovation, Logicbroker is poised to redefine the boundaries of what’s possible in multi-vendor commerce.